Sofia
Real leather dining chair
Real leather · Black metal legs
W 21" × D 23" × H 37" · Seat height 19"
- Beige
- Light Grey
- Medium Grey
- Mocha
Premium Dining Chairs
There’s money
in chairs.
Start your own local chair business — or stock your existing store with premium chairs built for better margins.
- Real leather
dining chairs - Local stock
in Miami - Volume &
container orders
Fifteen years in furniture
$45M+ in
furniture sold.
I’ve spent more than 15 years in the furniture business and sold over $45 million in furniture. Along the way I’ve learned what sells, what doesn’t, where margins disappear, and where the opportunities are hiding.
One of the biggest opportunities I found was sitting around the table the entire time: chairs.
$45M+ — Furniture Sold
15+ — Years in the Furniture Business
Global — Sourcing & Import Experience
Two ways in.
One chair opportunity.
Whichever side you're on, it starts with the same product and the same numbers.
Path 1
Become the local chair guy.
Build a focused local chair business using Frank's blueprint, product access and furniture experience.
- Step-by-step business blueprint
- Product and sourcing access
- Learn exactly who to sell to
- Local marketing strategies
- Pricing and margin education
- Sales training built for chairs
- Ongoing resources and support
See the Business Opportunity
No earnings are guaranteed. Results depend on your market, effort, pricing and execution.
Path 2
Already in the furniture business?
Stop overpaying for chairs.
If you already sell furniture, you don't need another course. You need product that makes sense.
- Wholesale pricing
- Local stock where available
- Volume purchasing
- Container opportunities
- Curated premium designs
- Competitive value
- Retail margin potential
The category
Why chairs?
Furniture is complicated. Chairs don't have to be. Four reasons one category can carry a whole business.
Easier to Understand
A focused product category instead of trying to master an entire furniture store.
Easier to Display
A small number of models can create a meaningful assortment without enormous showroom requirements.
Easier to Sell
Consumers immediately understand the product. No education needed, no long decision cycle.
Attractive Margin Potential
When chairs are sourced correctly, the economics can be attractive for retailers and resellers.
The product
Our chair collection.
Real leather dining chairs, chosen for how they look in a room and how they work as a business. A tight range, not an endless catalog.
Verona
Real leather dining chair
Real leather · Walnut-finish wood legs
W 21" × D 25" × H 39" · Seat height 19"
- Beige
- Light Grey
- Medium Grey
- Mocha
Luca
Real leather dining chair
Real leather · Black metal legs
W 20" × D 23" × H 34" · Seat height 19"
- Beige
- Light Grey
- Medium Grey
- Mocha
Milano
Real leather dining chair
Real leather · Fully upholstered legs
W 20" × D 24" × H 35" · Seat height 19"
- Beige
- Light Grey
- Medium Grey
- Mocha
Siena
Real leather dining chair
Real leather · Fully upholstered legs
W 21" × D 22" × H 33" · Seat height 18.5"
- Beige
- Light Grey
- Medium Grey
- Mocha
Swipe to see more
The math
Every layer has to make money.
When a chair travels the traditional route, each step adds real cost — freight, financing, warehousing, sales, risk. All of it legitimate. All of it landing in the retail price.
- Factory
- Importer
- Distributor
- Retailer
- Customer
Build a more efficient, chair-focused supply chain and that same margin has somewhere else to go.
The local chair guy
Builds a focused business with the right model and real product access.
The furniture retailer
Buys smarter and keeps more room to compete on value and design.
The designer
Specifies chairs their clients love, at prices that leave room for a project margin.
The end customer
Gets a genuinely good chair at a fair price.
The market
Who can sell these chairs?
A chair is not a niche product. These are the five groups buying them in every market in the country.
Homeowners
Direct local sales. Dining rooms, kitchens and entertaining spaces — the biggest and most repeatable market in any city.
Furniture Stores
Wholesale and resale. A high-turn category a store can carry without building its own sourcing program.
Interior Designers
Trade and project sales. Premium-looking chairs at numbers that leave room for a designer margin.
Home Stagers
Project and inventory opportunities. Chairs that photograph well and move between properties.
Restaurants & Hospitality
Projects that can require dozens or hundreds of chairs at once.
Commercial and hospitality suitability varies by model. Ask us before specifying a chair for a contract project.
For existing furniture businesses
Strong value.
Real opportunity.
Your customers want design, comfort and quality. Your business needs numbers that make sense. We built the program around both.
- Competitive wholesale pricing
- A curated chair assortment, not an endless catalog
- Three purchasing levels — stock, volume, container
- Local inventory you can buy in small quantities
- Container-order options when you're ready
- Product selected around retail value
Beyond the four stocked colors
The line can be produced to order across a full range of leathers.
- Mocha
- Light Mocha
- Black
- Dark Grey
- Charcoal Grey
- Pewter
- Wheat
- Pumpkin
- Aqua
- Blue
- Frost
- Light Grey
- +4 more
How you buy
Three ways to buy.
Traditional overseas manufacturing often forces you to buy a hundred identical chairs in one color. We've built three levels instead, so the order can match the size of your business.
Level 1
Local / Available Stock
For smaller purchases and businesses that want to test the product without committing to huge quantities.
Minimum order
- 2 chairs
- Chairs are boxed in pairs
- Pickup at our Miami warehouse
Level 2
Wholesale / Volume
For stores, designers and businesses buying in larger quantities for a floor, a project or a season.
Volume break
- 18 chairs or more moves you to volume pricing
- Mix models and colors
Level 3
Direct Container
For established buyers ready for significantly larger orders, direct from the source.
Container
- 60 chairs per model and color reaches container pricing
- A full container holds roughly 280 chairs
Final pricing and landed cost vary with order quantity, destination, freight, duties, customs, drayage and other logistics.
The opportunity
You don’t need to open a furniture store.
Become the Chair Guy in your city.
Traditional furniture retail is a heavy business to start. The chair model is meant to be a narrower, more focused way in — one category, a handful of models, and a market you already live in.
No earnings are guaranteed. Results depend on your market, effort, pricing and execution.
What a traditional furniture store usually requires
- A large showroom
- Significant inventory
- Hundreds of products
- Warehousing
- Delivery infrastructure
- Major fixed overhead
The chair model
One category. A handful of models. Your own market.
Choose your path.
I want to build a chair business.
Learn the model. Get access to the products. Build your market.
I already sell furniture.
See the collection, wholesale options and volume purchasing opportunities.